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Social Media

Don’t Endorse Me, Bro

September 13, 2013

endorse-linkedin-annoying

Dear family members, friends, church folks, random people, and fly-by acquaintances,

Please don’t endorse me on Linkedin. I only accepted your connection because I know you or your page was pseudo-impressive. But in those instances, you don’t really know me. Not professionally, at least. We’ve never worked together. You might know what I do through this wonderful profile or maybe someone told you. That person could have been me, honestly. Still not enough reason for you to endorse me.

See, endorsements were made for professionals to confirm their knowledge in a certain skill or duty. And I get those from my colleagues and supervisors and I appreciate them, I do. I mean, I even appreciate your endorsements. I know they come from a good place. Just not that genuine if you really want to think about it.

Don’t take this wrong at all. I thank you for wanting everyone to know that I am actually skilled in Photoshop or video editing. Just… wait until you’ve watched me do this before you click that button at the top of your profile.

Sincerely,

Ashleigh

Photo: Nam Palmero

Social Media

What to Do When There’s a Slow News Day

September 9, 2013

news-slow-day

If a part of your social strategy incorporates related news stories, you might want to read up. Every now and then, there’ll be a day when the news is slow. These moments normally happen around vacation season. However, there’s always plenty of content around us that we often ignore. So next time there is a slow day or week, refer to the following to create valuable content!

1. Your organization’s website

There is a myriad of information on the website. Find a good quote, statistic, or fact and direct the audience back to that page of the website within the call to action.

2. Other social media accounts

Cross-promoting the other [company] accounts will help the audience from one account be aware of all the social entities. Also, if there is a discussion or question on another account, you can direct the audience to continue or join the conversation there.

3. News & Google Alerts

Double check news sites and Google Alerts to find stories that might have slipped your radar.

4. Marketing documents

These normally provide nuggets that supplement the information on the website.

5. Videos & Blog posts

To dig a little bit deeper than the website, you can often grab quotes, stats, or facts from videos and blog posts.

Hopefully, these five sources can help provide some content on a dull day. What do you do when there’s a slow news day?

Photo: Christian Schnettelker

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