If a part of your social strategy incorporates related news stories, you might want to read up. Every now and then, there’ll be a day when the news is slow. These moments normally happen around vacation season. However, there’s always plenty of content around us that we often ignore. So next time there is a slow day or week, refer to the following to create valuable content!
1. Your organization’s website
There is a myriad of information on the website. Find a good quote, statistic, or fact and direct the audience back to that page of the website within the call to action.
2. Other social media accounts
Cross-promoting the other [company] accounts will help the audience from one account be aware of all the social entities. Also, if there is a discussion or question on another account, you can direct the audience to continue or join the conversation there.
3. News & Google Alerts
Double check news sites and Google Alerts to find stories that might have slipped your radar.
4. Marketing documents
These normally provide nuggets that supplement the information on the website.
5. Videos & Blog posts
To dig a little bit deeper than the website, you can often grab quotes, stats, or facts from videos and blog posts.
Hopefully, these five sources can help provide some content on a dull day. What do you do when there’s a slow news day?
Photo: Christian Schnettelker