I created a Snapchat account about two or three years ago. I looked at it, added some of my cell phone contacts as friends, and immediately deleted the app. I did not get it and at the time, it was being heralded as the app teenagers were using to ‘sext’ and share nudie pics AKA child porn. It seemed like a dumb program so I went on with my life.
Until January of this year. I went to my best friend’s karaoke/sleepover party and a lot of her friends kept recording the fun. “I snapped it,” said nearly everyone there except me. Wanting to get in on the fun (despite being there and experiencing it live), I downloaded the app again. That began my Snapchat experience.
Since then, the app has become one of my favorites. Snapchat is an authentic account of one’s life whereas Instagram allows you to portray your “best self.” You can’t really pretend in real-time. If your Instagram account is an online display of your travels, your Snapchat might be pretty dry. Using homegirls as photographers for the stunt works on those special occasions like weekend brunch and birthday trips. But when you wake up to go to your 9-5, it’s sort of hard to remain that same level of glam day-to-day.
Also, a lot of people aren’t on Snapchat. It’s one of those apps where I’m genuinely interested in the random happenings of the people I follow. And as I get older, I’m becoming more selective over what aspects of my life I want to share on my respective accounts, so Snapchat fosters that notion. That and the fact that you can see who views/screenshots your photos and videos. If (way in the future) I become that mom that does not share a lot of photos of her children on social media, a feature like that will definitely come in handy.
I predict that more apps that can capitalize off real-time engagement will continue to rule and command the social space within the next 2-3 years. Snapchat is essentially a visual version of Twitter, just with a shorter content lifespan. And I dig Twitter, as well.
So basically, this isn’t really an app for teenage nasty biz. Well, I guess it could be, but I’m definitely enjoying keeping up with my friends in a more instantaneous fashion. If you’re bored with the Facebooks and Instagrams of the world, I suggest downloading Snapchat. You might enjoy it.